What Software & SaaS Marketing covers
SaaS positioning, pricing, funnels, retention and product marketing.
Roles it leads to
Product marketer, growth manager.
Who it suits
This is a fast-moving field, so curriculum currency matters more than usual. Autonomous institutes tend to update faster than university syllabi here.
Software & SaaS Marketing is offered at these levels
| Level | Length | Awarded |
|---|---|---|
| MBA | 2 years | Degree |
| Executive MBA | 1–2 years | Degree |
| PGDM | 2 years | Diploma |
| PG Diploma | 1 year | Diploma |
| Advanced Diploma | 1 year | Diploma |
| Diploma | 6–12 months | Diploma |
| Certificate | 3–6 months | Certificate |
| Mini MBA | 8–16 weeks | Certificate |
A university postgraduate degree. The route to take when a rule in your path names a degree.
For candidates with work experience; usually a lighter contact load and a senior peer group.
A postgraduate diploma from an autonomous institute. The model the IIMs used until 2017.
A focused postgraduate qualification in a single specialisation.
Deeper than a certificate, shorter than a degree. Often taken to switch function.
Foundational coverage of one specialisation.
One capability, minimum commitment. The efficient answer to a specific skill gap.
A compressed survey of the core management functions.
Availability varies by institution. Fees start at ₹32,350 for autonomous programmes — see the fee tiers.